Ute Baurecker und Ulla Klopf, Gründerinnen von PABUKU - THE QUIRKY PAPERIE © Lunatico for Story Lovers


FIRST THERE WAS LOVE, then there was the idea to dare the pas de deux in creativity aswell. Founded in 2015 by graphicdesigner Ulla Klopf and artist Ute Baurecker, PABUKU – The Quirky Paperie is a greeting card label with the passionate mission to create high level greeting cards in a queer diverse context and to go for international distribution via brick and mortar retailers and selected online shops. It‘s the first label offering such a wide range of event- and statementcards – far away from heteronormative stereotypes – with subtle images packed with wit and verve. Before focusing on queer greeting cards they already had gained experience in creating gifttags, cards and wrapping paper,  influenced by the aesthetics of handlettering and woodcut with a passion for letterpress printing and tactile paper. Now, with the background of handcrafted quality, the more than one hundred years old illustrations from the time of letterpress printing are selected with lots of love and with an eye on tiny details to be rearranged as storytelling images in the line with the maxim „Normal is just an Illusion“. At the same time these whimsical images give plenty of space for individual interpretation which gives a very personal touch to the cards. Prime quality in design, content, appealing haptics and print, up to the compostable transparent packaging makes the magic of greeting cards by PABUKU – The Quirky Paperie.

ULLA KLOPF is an experienced graphic designer, illustrator and artist, working for big and small clients, on exhibition designs or projects like designing a tour through a 500 year old mill  … always with a passion for tactile design elements and materials like fine papers and print enhancement. Learning her business in those days when it was still analog, she transferred her skills and now benefits from her knowledge from the very beginning of her creative career. She loves creating paperkites, letterpress printing, collecting small beautiful things made by nature and georgeous finds and not to forget good food from around the world and snowboarding.

UTE BAURECKER finished her artistic studies as sculptress in 2002 with a knack for various materials and received an additional degree in media design in 2011. Her extensive experience in sales goes well with her keen sense for people and her love for good communication with partners and customers. Starting as a great storyteller for her own little nephews, her skills are now priceless for the development of new card images. Beside that she finds her balance in spontaneous sketching, gardening and gathering wild fruits and herbs for her delicious french crêpes and galettes and listening to the stories told by her nephews.


  • The magic of creative designs with a meaningful purpose
  • Open minds, unique and queer
  • Creating with Love & Pride … it comes straight from the heart
  • Production excellence, regional, sustainable and fair is what we owe our planet
  • Normal is just an illusion
  • Our Partners – you are the best!

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